Is it ever okay to be manipulated?

As a financial educator and consultant, I have three main objectives. First, I have to work with my clients to determine what they deem to a financial success.  This could mean having a certain amount of savings or assets or having a certain lifestyle.  Financial success is very subjective. It means different things to differentContinue reading “Is it ever okay to be manipulated?”

How Susceptible are we to Branding?

These days when I go shopping I stop for a moment and ask myself why am I getting this particular product.  What is the driving force for me to buy this particular brand? I read the label and it says healthy, Non-GMO, reduced sugar. These words resonate with me because these are the things IContinue reading “How Susceptible are we to Branding?”