Who’s watching you?


Today we are constantly being tracked and analyzed. Every time you click on your browsers, Google is learning more and more about you. The first time I did a search on Google and then a couple a seconds later found an ad for what I was searching for on my Facebook feed it really freaked me out.  Someone out there is collecting our information to learn about our likes and dislikes so that they can craft the best advertising campaign and marketing medium to reach us. This is not something we have control over.

What we do have control over is how well we monitor ourselves. If we are good at self monitoring, then the data that they collect on us can’t be used against us. It is when we are not able to self monitor is when we become prey to all the marketeerings and corporations out there. To be immune to any and all marketing onslaughts there are a few things we have to be able to master. Here are some:

  • Know who you are and what you want

This means having clear goals that are specific to your lifestyle given your resources. It is critical that you realize and understand that your self-worth is not the same as your net worth. You need to know that material possessions don’t define you as a human. This is crucial to defend against any type of marketing assault.

  • Let common sense prevail. It is not always easy to tell the difference between a manipulator and a persuader. One thing is clear, both require that you be motivated. Marketers use various physiological tricks to make us think it was our idea and that we are the one making the decision. When in reality we are not. A common tactic is to “disturbed and motivate” it is a combination of scaring then manipulating/persuading. Fear is often used to motivate people to act and some ads can be very persuasive.  In such cases it is best to let common sense and logic guide you. If something doesn’t make sense to you or you can’t see clearly how it can benefit you, then perhaps it is not for you. No sliver tongue should be able to persuade you otherwise.


  • Finally, be aware. Know what to look for and recognize when marketing is trying to manipulate you. Beware of “expert” opinion, celebrities are not experts and consuming the products they endorse doesn’t mean it right for you. A common tactic for marketers to use is the association of their product with attractive people. They subtly try to associate the idea that if you use their product you too will be considered attractive.  Marketers often connect their product with a particular lifestyle to reach their specific target audience.  You can easily figure out if you’re the one they are targeting when the people in the ad seem eerily familiar to you!

Leave a comment below and let me know what you think or how it’s working out for you is.



The difficult D word!


We live in a fast pace world and we are constantly looking for quick, easy and convenient.  Enter all our apps and fast food, which meet all these requirements. The road to success, however, is usually never quick, easy or convenient.  If it were, we would have more healthy, fit and financially free people.

There are two words that bring a lot of discomfort to people, these words are delayed gratification. This means giving up something now so that you can enjoy more of it or something better later.  No one is saying you can never have sweets, or buy yourself luxury items, but you must first be in a position where you can truly enjoy it.  Giving up sugar today will help you be healthier tomorrow and an occasional treat will not jeopardize your health. Similarly curbing your spending now, will increase your bank account and you will be able to treat yourself later on without worrying about getting into debt or having to make high interest payments.

Success requires the cultivation of this skill.  Evidence has shown that people who have this skill are more successful in all areas of life. So how can you develop this skill? Here are some suggestions to build your delayed gratification muscles:

  • Start small. The first thing is to start small. For instance, skip your afternoon coffee and wait until the next morning to have coffee. Don’t buy that packet of gum or that magazine today, wait a few days.
  • Keep a picture or a note or some other reminder of your goal. Whether it is health or wealth related, keep it top of mind. You will be more likely to hold out when you have your goal top of mind.
  • Avoid temptations. Don’t drive by the bakery, don’t browse Amazon, and don’t watch the shopping channel.
  • Visualize yourself achieving your goal and try to embody the feeling you would have when you achieve it. Our minds can’t tell reality from fantasy, so if you really embody that sensation of the goal achieved, we start to take the actions that support the achievement of the goal.

Leave a comment below and let me know what you think or how it’s working out for you is.



Consistency is the name of the game!


Last week I challenged you to make your choices keeping your goal in mind. How’s that going? When we act consciously it makes it easier to change a behavior or a habit. We can do it for one day, but the trick is to do it day after day. Consistency is essential for success in any endeavor. We won’t get fit and strong if we do just one perfect workout a week. We have to do it consistently at least three times a week, month after month. We have to do it, especially when we don’t want to. It is in those moments that the change occurs. Pushing beyond the discomfort, pushing beyond the monotony, pushing beyond the grind is what is required for success.

Here four tips for that can help with practicing being consistent:

  1. Set very specific and short term goals.
    For instance, you can set a goal to lose one pound this week. Or, you can set the goal to stop for coffee only twice this week instead everyday of the week. These are examples of very realistic and achievable goals and they can be accomplished in the time frame set. Specific and short term goals are a great way to see success quickly and this keeps you motivated to keep going.

  2. Do what you say and say what you do!
    When you set a goal, you have to make the commitment. Be sure to that your actions support your words. If you want to lose weight you have to commit to working out and watching your diet. If you want to reduce debt you need to commit to spending less on non essentials items.

  3. Keep moving forward even when you mess up.
    In all likelihood at the beginning of the process, you will slip. Changing a habit or behavior takes time. If you mess up one day, don’t let it ruin the rest of the week. Forgive yourself and keep going. If you do it often enough a new pattern will emerge and you will reach the stage where it becomes effortless.

  4. Be mindful.
    Be mindful when making choices, be mindful when working out, be mindful when eating, and be mindful when shopping. There is enough evidence that support the alchemy that occurs when we are present and mindful. Mindfulness exponentially increases the chance of success in reaching our goals.

  5. The final tip is even if you don’t want to, do it anyway.
    This point is so important I have to repeat it. We may not always want to exercise, eat healthy or show restraint when shopping. But if it is what is necessary to reach our goal, we have to, even when we don’t want to. This may be painful, but it is the price of success and we have to be willing pay our dues.
    Leave a comment below and let me know what you think or how it’s working out for you is.

June 15th is designated Conscious Consumer day.
Wear Purple to remember to practice Financial Mindfulness
#ThePurpleCampaign #WearPurpleJune15th



What‘s your next move?

The Purple Campaign_week 1_what is your next move

Building health and wealth have so much in common. It all boils down to our daily choices. Our everyday choices affect the size our waistline and the size of our bank account. Making the right choice in both cases requires us to know whether something is a need or a want. We all can tell the difference between the two. A need is that is necessary for survival or for reaching your goal. A want is something you would like to have but if you didn’t get it you would be just fine. We all know this, the question is do we practice it?

The secret to success in reaching our goals lies in the choices we make moment to moment. These seemly little inconsequential choices accumulate over time. Whenever we make a decision contrary to our goal, however tiny, it takes us one step further away from that goal. If we do this enough times in an hour, a day, a week, a month, a year, then we will be getting farther and farther away from what we want.

The next time you hear yourself saying “ah one cookie won’t kill me” or “I must have those shoes”, ask yourself if this something that you really NEED given what you are trying to accomplish in your life right now.  When you realize that each moment of the day you have a chance to move closer or further away from your goal, it really puts things into perspective. When we make conscious decisions and are mindful of the consequences, it will allow us to succeed in reaching our goals today and in the future.

Here is my challenge to you; if you have never practiced mindful or conscious decision making, this will be a great exercise for you to start with. Set a goal for yourself that you can accomplish in the next five days. It can be either a financial goal or a health goal. For the next five days, practice being conscious of your moment to moment choices. It doesn’t have to be too intense.  It can be a simple question you ask yourself when faced with making a decision.  That question is “Will this action take me further away from or take me closer to my goal”. If you can answer that question honestly each time, then you would be well on your way to achieving your goal.

I would love to hear from you. Feel free to drop me a line and let me know how it’s working out for you.