Today we are constantly being tracked and analyzed. Every time you click on your browsers, Google is learning more and more about you. The first time I did a search on Google and then a couple a seconds later found an ad for what I was searching for on my Facebook feed it really freaked me out. Someone out there is collecting our information to learn about our likes and dislikes so that they can craft the best advertising campaign and marketing medium to reach us. This is not something we have control over.
What we do have control over is how well we monitor ourselves. If we are good at self monitoring, then the data that they collect on us can’t be used against us. It is when we are not able to self monitor is when we become prey to all the marketeerings and corporations out there. To be immune to any and all marketing onslaughts there are a few things we have to be able to master. Here are some:
- Know who you are and what you want
This means having clear goals that are specific to your lifestyle given your resources. It is critical that you realize and understand that your self-worth is not the same as your net worth. You need to know that material possessions don’t define you as a human. This is crucial to defend against any type of marketing assault.
- Let common sense prevail. It is not always easy to tell the difference between a manipulator and a persuader. One thing is clear, both require that you be motivated. Marketers use various physiological tricks to make us think it was our idea and that we are the one making the decision. When in reality we are not. A common tactic is to “disturbed and motivate” it is a combination of scaring then manipulating/persuading. Fear is often used to motivate people to act and some ads can be very persuasive. In such cases it is best to let common sense and logic guide you. If something doesn’t make sense to you or you can’t see clearly how it can benefit you, then perhaps it is not for you. No sliver tongue should be able to persuade you otherwise.
- Finally, be aware. Know what to look for and recognize when marketing is trying to manipulate you. Beware of “expert” opinion, celebrities are not experts and consuming the products they endorse doesn’t mean it right for you. A common tactic for marketers to use is the association of their product with attractive people. They subtly try to associate the idea that if you use their product you too will be considered attractive. Marketers often connect their product with a particular lifestyle to reach their specific target audience. You can easily figure out if you’re the one they are targeting when the people in the ad seem eerily familiar to you!
Leave a comment below and let me know what you think or how it’s working out for you is.